This partnership will enable 24x7guru.com to provide content for Tata Sky’s ActveTM Learning, a quiz-based educational service covering Maths, GK and Science for children in the age group of 7-11 years.

K.S Muralidhar, CEO, Learnsmart India said, “We are pleased to partner with Tata Sky and add one more exciting medium to expand our diagnostic, self assessment learning experience from the Internet to televisions. Television can be an extremely powerful teaching tool with the potential of enhancing every aspect of the academic curriculum,” he added.

“It’s been our constant endeavor to provide value added services to our subscribers in the field of education and our partnership with 24X7guru.com will only strengthen our existing offering,” said Vikram Mehra, chief marketing officer, Tata Sky.

“Our aim is to let parents think of television as an ‘educator’ besides being a powerful entertainer for their family and especially their child,” said Sanjeev Gupta, director, Learnsmart India.

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