BANGALORE: Tata Sky has partnered with 24X7guru.com, a provider of online diagnostic and self-assessment tool, to offer interactive learning on television.

This partnership will enable 24x7guru.com to provide content for Tata Sky's ActveTM Learning, a quiz based educational service covering mathematics, general knowledge and science for children in the age group of 7-11 years.

Making the announcement, Learnsmart India CEO K.S Muralidhar said, "Television can be an extremely powerful teaching tool with the potential of enhancing every aspect of the academic curriculum. We are confident that this new medium which is hugely popular with children of all ages will motivate the students to use broadcast technology not just to entertain them but also to complement their efforts to become scholastically successful."

Added Tata Sky chief marketing officer Vikram Mehra, "We believe that the purpose of television, besides providing entertainment, must be to also impart knowledge and enhance the learning skills in children, especially as television viewing consumes a large part of their leisure time. It's been our constant endeavor to provide value added services to our subscribers in the field of education and our partnership with 24X7guru.com will only strengthen our existing offering."

"Our aim is to let parents think of the television as an educator besides being a powerful entertainer for their family and especially their child," say Learnsmart India director Sanjeev Gupta. "We hope to turn television as an exciting new tool for school students that they can use for self assessment, by providing our highly interactive classroom content that is active, critical and absorbing as they watch the television, without parents getting worried about their child loosing productive study time."

URL: http://www.indiantelevision.com/headlines/y2k7/nov/nov342.php