Tata Sky Limited, one of the leading DTH television service providers in India running
in the partnership between the Tata Group and Star TV has now added another service
iits foray by offering educational service on the DTH platform.
Tata Sky has made a deal with the Hyderabad based 24x7guru.com, an online assessment
service provider owned by Learnsmart India, that offers online material for students
between class 3 and 10 to access their skills in different subjects such as mathematics,
general knowledge and science and has been popular among students and parents for
improving analytical skills of students.
With the involvement of education service on DTH platform, this is another value
added service in addition with the earlier ACTVE WIZKIDS – a unique edutainment
service launched in Sep 14, 2006.
As not all households have Internet access to computer and Internet, this collaboration
earlier through WIZKIDS and now 24x7guru will certainly penetrate a larger mass
making learning enjoyable and entertainment across children.
As per official of the company the service will be free in the initial period and
later the company will charge a nominal price of Rs 4 per month.
With the same format as present on the website www.24x7guru.com
children can have access to 50 new questions with answers each day on their Tata
Sky television set and also can be easily navigated with the remote. Children can
go through the question set and assess their knowledge later on comparing the answer
sheet. 24x7guru will provide the content for students in the age group 7-11.
Chief executive officer of Learnsmart India, K S Muralidhar, explained that television
can be an extremely powerful teaching tool, and has the potential to touch every
aspect of the academic curriculum. The new service is intended to motivate students
to use Broadcast technology to complement their learning effort.
The company is also planning to offer education material content through the DTH
platform for secondary students in the age group 12-18 as said by the chief marketing
officer of Tata Sky Vikram Mehra.
The most important aspect of the popularity of such service with self-assessment
tools is that it’s more convenient and economically alternative to computer
and Internet and also a better complement to child’s classroom education.
URL: http://www.newstrackindia.com/newsdetails/1705